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Revising the Kogan Scale
 — a test of local television news producers' attitudes toward older adults
Author(s)Michael L Hilt, Jeremy H Lipschultz
Journal titleEducational Gerontology, vol 25, no 2, March 1999
Pagespp 143-154
KeywordsTelevision [media] ; Attitudes to the old of general public ; Measurement ; Social surveys ; United States of America.
AnnotationThe language used in the Kogan Attitudes Toward Old People Scale (1961) reflects how society viewed older people almost 40 years ago. This study tests a revised and shortened version of the Scale to compare three key occupational groups in local television news - general managers, news directors, and producers - of their attitudes and how these views may affect news coverage of older people. Use of the shortened scale in a US postal survey of producers found that, whereas there were few older news producers, as a group they had positive attitudes towards older people. (RH).
Accession NumberCPA-990518224 A
ClassmarkUKL: TOB: 3R: 3F: 7T

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