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Centre for Policy on Ageing | |
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The promotion of health through planned sociopolitical change
— challenges for research and policy | | Author(s) | John B McKinlay |
| Journal title | Social Science and Medicine, vol 36, no 2, 1993 |
| Pages | pp 109-117 |
| Keywords | Health [elderly] ; Preventative medicine ; Social policy ; Evaluation ; Methodology ; United States of America. |
| Annotation | The focus of health promotion in the US is moving from the level of individuals to organisations, communities and broader social policy. Traditional quantitative methods (e.g. social surveys and experimental designs) which are variously appropriate at the level of individual behaviour change require adaption and refinement when socio-political change becomes the mechanism for health promotion. Because of their training and experience, health services researchers and health educators (especially psychologists) are understandably resistant to the changes in methodology required. Well-designed and carefully conducted qualitative studies (e.g. ethnographic interviewing, participant observation, case studies and focus group activities) are required to complement quantitative approaches, and can fill gaps where quantitative techniques are sub-optimal or even inappropriate. Recent work at the New England Research Institute (NERI) is used to illustrate the role of qualitative research in the evaluation of health promotion through planned socio-political change. (RH). |
| Accession Number | CPA-980828225 A |
| Classmark | CC: LK2: TM2: 4C: 3D: 7T * |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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