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Centre for Policy on Ageing | |
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Understanding the older consumer
— the grey market | | Author(s) | Barrie Gunter |
| Publisher | Routledge, London, 1998 |
| Pages | 182 pp (International series in social psychology) |
| Source | Routledge Ltd, Cheriton House, North Way, Andover, Hampshire SP10 5BE. |
| Keywords | Consumer ; Social characteristics [elderly] ; Mental health [elderly] ; Attitudes to the old of general public ; Recreation ; Communication media ; Advertising. |
| Annotation | The 'grey market' refers to the over 50s and their consumer-related activities. A mainly psychological approach is used to analyse evidence concerning older consumers' lifestyles, leisure and media-related activities, and consumption. The author also explores ways in which the over 50s are represented on the media, how their image is changing, how they respond to marketing and advertising messages, and whether they are influenced by such messages in their consumerism. (RH). |
| Accession Number | CPA-980825206 B |
| Classmark | WY: F: D: TOB: H: UD: WV |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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