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Centre for Policy on Ageing | |
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| Recruiting research participants: a comparison of the costs and effectiveness of five recruitment strategies | | Author(s) | Julie Hicks Patrick, Rachel A Pruchno, Miriam S Rose |
| Journal title | The Gerontologist, vol 38, no 3, June 1998 |
| Pages | pp 295-302 |
| Keywords | Ageing process ; Research ; Methodology ; Costs ; United States of America. |
| Annotation | Among the major costs associated with conducting survey research in gerontology are the time and money spent recruiting a large and ethnically representative sample. This US study compared the costs of different recruitment strategies (agencies, support groups, snowballs, media, mass mailings) in terms of project time, supplies and staff time as they affected the costs of recruiting 814 older mothers of offspring with life-long disabilities. Results indicate that the costs of recruitment vary by method and ethnic groups. Whereas agencies, support groups, and snowball recruitment were low-to-moderate-cost strategies, they were less effective for recruiting African Americans than were media and demographic sampling unit strategies. These analyses suggest that with appropriate planning, funding, and implementation, non-probability sampling methods can be used successfully to recruit a large and diverse sample. Suggestions for improving the implementation of future recruitment campaigns are also included. (AKM). |
| Accession Number | CPA-980810409 A |
| Classmark | BG: 3A: 3D: WC: 7T |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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