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Centre for Policy on Ageing | |
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Towards a senior Euro Pass: the final report
— [and French text]: Vers un Euro Pass pour les personnes âgées: le rapport final | | Author(s) | Eric Midwinter |
| Publisher | Age Concern England, London, [1997] |
| Pages | 118 pp |
| Source | Age Concern Enterprises Limited, Astral House, 1268 London Road, London SW16 4ER. |
| Keywords | Concessions [financial] ; Recreation ; Consumer ; Rights [elderly] ; Participation ; Marketing ; European Union ; Europe. |
| Annotation | The idea of a European logo and pass for the provision of concessionary goods and services to older people on a cross-Europe basis is presented. This report is based on studies of concessionary practice in Denmark, France, Ireland, the Netherlands, and the United Kingdom (UK). It identifies the `demand' - in terms of numbers, changing lifestyles, longer retirements, improved incomes, and more positive attitudes of many older Europeans; and the `supply' - the ever-growing range of appropriate service industries in travel and recreation. About a quarter of the European Union's population is aged 60 and over. Whilst many live in poverty, the proposal is more to do with older Europeans' citizenship, and providing them with a social environment to live enhanced lives of constructive leisure. Equally, commercial interests must be satisfied, with a reasonable return for both trader and customer. Examples are presented of graphic materials to illustrate how a brand identity for the Euro Pass concept might be developed. |
| Accession Number | CPA-980427001 B |
| Classmark | JL: H: WY: IKR: TMB: WU6: WFC: 74 |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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