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Centre for Policy on Ageing | |
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| Consumer-perceived value: the key to a successful business strategy in the healthcare marketplace | | Author(s) | Walter H Ettinger |
| Journal title | Journal of the American Geriatrics Society, vol 46, no 1, January 1998 |
| Pages | pp 111-113 |
| Keywords | Health [elderly] ; Health services ; Management [care] ; Consumer ; United States of America. |
| Annotation | This is the first article in a series on the business of medicine. The series aims to explain how basic business and management principles apply to the care of older people, and to provide information about changes in the market place and regulatory environment (US) relevant to the practice of geriatric medicine. In this article, the author discusses the concept of consumer-perceived value and the need for a business strategy in the health care market. (AKM). |
| Accession Number | CPA-980313413 A |
| Classmark | CC: L: QA: WY: 7T |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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