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Age before beauty
 — by the year 2020, half the population of Europe will be over 50, yet most manufacturers still treat the old as a minority. Roger Coleman, director of the DesignAge programme, ...
Author(s)Julia Thrift
Journal titleDesign: the journal of the Design Council, Summer 1997
Pagespp 48-51
SourceDesign Council, 1 Oxendon Street, London SW1Y 4EE.
KeywordsAssistive technology ; Equipment ; Design ; Universities.
AnnotationThe DesignAge programme at the Royal College of Art was set up to explore the design implications of an ageing population. In addition to encouraging its own students to take designing for older people more seriously, DesignAge has also encouraged other colleges in the United Kingdom (UK) to work on the issue, established links with similar initiatives elsewhere in Europe, developed a relationship with the University of the Third Age (U3A), and assisted a number of businesses to gain a better understanding of `universal' design, that is, design which does not exclude older people or people with different types of impairments. In this article, the director of DesignAge explains the benefits of universal design. Examples of `universal design' from DesignAge students and other designers are included.
Accession NumberCPA-980203219 A
ClassmarkM: YW: 33: V5

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