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Comparison of recruitment strategies and associated disease prevalence for health promotion in rural elderly
Author(s)Diane Greenblatt Ives, Lewis H Kuller, Richard Schulz
Journal titlePreventive Medicine, vol 21, 1992
Pagespp 582-591
KeywordsPreventative medicine ; Participation ; Rural areas ; Social surveys ; Methodology ; Evaluation ; United States of America.
AnnotationAlthough interest in health promotion for older people is increasing, the issues of recruitment into such programmes and self-selection have not been well explored. While clinical studies require high participation levels and expensive recruitment, community efforts are satisfied with recruiting small numbers of volunteers from poorly defined populations - which may not be representative of the populations at risk. As part of the US Rural Health Promotion Project (RHPP), community-based recruitment methods were evaluated and participant characteristics were compared. A total of 3884 people aged 65-79 were recruited in north-western Pennsylvania, using four sequential recruitment strategies, varying in aggressiveness. The methods were: A, mail only; B, mail with phone recruitment follow-up; C, mail with phone recruitment and scheduling; and D, mail with aggressive phone recruitment and scheduling. Recruitment yields were: A 13.5%; B 21.1%; C 31.6%; and D 37%. More aggressive methods recruited more educated individuals. No other demographic or health status differences were noted. (RH).
Accession NumberCPA-980108242 A
ClassmarkLK2: TMB: RL: 3F: 3D: 4C: 7T *

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