Centre for Policy on Ageing
 

 
Broadcast news and elderly people
 — attitudes of local television managers
Author(s)Michael L Hilt, Jeremy H Lipschultz
Journal titleEducational Gerontology, vol 22, no 7, October - November 1996
Pagespp 669-682
KeywordsManagers ; Television [media] ; Attitudes to the old of general public ; Measurement ; United States of America.
AnnotationThe Kogan Attitudes Toward Old People Scale was used to measure local television manager attitudes toward older people. The importance of local television news in the lives of older people makes the study of broadcasters' attitudes about older people relevant. A national survey of two groups of television managers - general managers and news directors - found that younger news directors had a more positive attitude toward older people, while older general managers had a less positive attitude.
Accession NumberCPA-970312016 A
ClassmarkT6: UKL: TOB: 3R: 7T

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