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Centre for Policy on Ageing | |
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Gerontographics
— life-stage segmentation for marketing strategy development | | Author(s) | George P Moschis |
| Publisher | Quorum Books, Westport, CT, 1996 |
| Pages | 172 pp |
| Source | The Eurospan Group, 3 Henrietta Street, London WC2E 8LU. |
| Keywords | Consumer ; Marketing ; Attitude ; Mathematical models ; Theory ; United States of America. |
| Annotation | 'Gerontographics', is a Life-Stage Model used in marketing, which has been developed to better understand, explain and predict older consumers' patterns of behaviour in purchasing products or services. This book assesses the Model's implications for marketing strategies - for food product manufacturers, grocery shops, restaurants, clothing, footwear, pharmaceutical products, housing, travel and leisure services, financial services, high-tech products and services, health care products and services, and insurance. It also assesses the Model's other potential applications, such as identifying present and prospective customers. |
| Accession Number | CPA-970306207 B |
| Classmark | WY: WU6: DP: 3LM: 4D: 7T |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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