Centre for Policy on Ageing
 

 
Every nurse's business
 — the role of marketing in service delivery
Author(s)Sandra Jowett
Corporate AuthorKing's Fund; Department of Health - DoH; National Foundation for Educational Research - NFER
PublisherKing's Fund, London, 1996
Pages38 pp
SourceBEBC, PO Box 1496, Poole, Dorset BH12 3YD.
KeywordsNursing ; National Health Service ; Marketing ; Contracts.
AnnotationWritten for practitioners who would like to consider how marketing - particularly in the context of the purchaser-provider system - might be relevant to their work. Information is provided for nurses who want to: play a more active role in the purchasing process; work pro-actively within a multi-professional forum; and reflect on how nursing can be marketed effectively. The report seeks to shed light on how practitioners can identify gaps in provision, put their ideas to developing practice, and stimulate awareness and discussion of the structures in which they work. This report was undertaken at the National Foundation for Educational Research and was funded by the Department of Health.
Accession NumberCPA-961121209 B
ClassmarkLQ: L4: WU6: 6QH

Data © Centre for Policy on Ageing
...from the Ageinfo database published by Centre for Policy on Ageing.
 
CPA home >> Ageinfo Database >> Last modified: Fri 21 Sep 2018, © CPA 2018 Queries to: webmaster@cpa.org.uk