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Centre for Policy on Ageing | |
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| Structure and results of the UK communications strategy | | Author(s) | A Bennett |
| Publisher | 1994 |
| Pages | 15 pp |
| Source | Age Concern England |
| Keywords | Older people ; Young people ; Social interaction ; European Union ; Publicity ; United Kingdom. |
| Annotation | Describes and assesses the different elements of the communications strategy in raising awareness of the Year, looking specifically at the impact of the media, public relations, promotional materials, information dissemination and advertising. |
| Accession Number | CPA-950127029 |
| Classmark | B: SB: TMA: WFC: U7: 8 |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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