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The image of middle-aged and older women in magazine advertisements
Author(s)William T Bailey, Diane R Harrell, Laura E Anderson
Journal titleEducational Gerontology, vol 19, no 2, Mar-April 1993
Pagespp 97-103
KeywordsOlder women ; Attitudes to the old of general public ; Publications ; Advertising.
AnnotationThis study examined the images of older women in advertisements in magazines, and found that their position and image have improved over the last few years.
Accession NumberCPA-930930019 A
ClassmarkBD: TOB: UE: WV

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