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Centre for Policy on Ageing | |
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| Marketing to older American consumers | | Author(s) | Barbara Mertz, Nancy Stephens |
| Journal title | International Journal of Aging and Human Development, vol 23, no 1, 1986 |
| Pages | pp 47-58 |
| Keywords | Older people ; Marketing ; Consumer ; United States of America. |
| Accession Number | CPA-930705079 |
| Classmark | B: WU6: WY: 7T |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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