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Spotlight on age
— viewer and programme differentiation |
| Author(s) | J M Wober |
| Corporate Author | Research Department, Independent Broadcasting Authority - IBA |
| Publisher | Independent Broadcasting Authority, London, 1990 |
| Pages | 29 pp (Research Department Reference Paper) |
| Source | IBA, 70 Brompton Road, London SW3 1EY |
| Keywords | Older people ; Young people ; Attitudes to the old of general public ; Television [media]. |
| Annotation | Discusses how people see the elderly as being portrayed on the television, and at what ages people consider age based social categories to begin. Looks at peoples viewing preferences and habits, and includes perceptions of the elderly by the young. |
| Accession Number | CPA-910214026 |
| Classmark | B: SB: TOB: UKL |
Data © Centre for Policy on Ageing |
|
| ...from the Ageinfo database published by Centre for Policy on Ageing. |