Centre for Policy on Ageing
 

 

Older generations to rescue the high street
Corporate AuthorCentre for Future Studies, Kent University; Anchor
PublisherCentre for Future Studies, Kent University, Canterbury, November 2017
Pages38 pp
Sourcehttp://www.anchor.org.uk/media-centre/latest-news/...
KeywordsShops ; Consumer choice ; Needs [elderly] ; Statistics [data] ; Reports.
AnnotationAnchor commissioned this report from the Centre for Future Studies (CFS; www.futurestudies.co.uk). It builds on findings from the ILC-UK's 'The missing £billions: the economic cost of failing to adapt our high street to respond to demographic change' (Dec 2016). The CFS estimates that in the next ten years, almost two-thirds of all retail spending growth will come from those aged 55+. However, retailers will have to respond positively to the demand for age-friendly shopping environments. This report projects likely demographic trends between now and 2030, when successful retailers will be those who have recognised that 'business as usual' is no longer a viable strategy. It looks at the current demise of the high street and the adverse effects - such as loneliness - on many aspects of social life. While a lack of age-friendly shops could be costing retailers billions, the baby boomer generation could be the force to be reckoned with, and could help reinvent the high street. However, for this to happen, changes that are affecting the high street (e.g. the impact of e-commerce and on-line shopping) will need to be recognised and acted upon. (RH).
Accession NumberCPA-171121001 B
ClassmarkWWE: WYC: IK: 6C: 6K

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