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Centre for Policy on Ageing | |
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Finding the frame
— an empirical approach to reframing aging and ageism | | Author(s) | Julie Sweetland, Andrew Volmert, Moira O'Neil |
| Corporate Author | FrameWorks Institute |
| Publisher | FrameWorks Institute, Washington, DC, February 2017 |
| Pages | 38 pp (A FrameWorks research report) |
| Source | http://frameworksinstitute.org/assets/files/aging_... |
| Keywords | Ageing process ; Ageism ; United States of America. |
| Annotation | The authors suggest that ageing is misunderstood in America, and that such misperception creates obstacles to productive practices and policies. In order to effect change, the field of ageing needs to advance a set of core ideas that creates the shifts in public understanding essential to building the political will towards a more age-integrated society. This report is in four sections, and outlines the major findings of the Strategic Frame Analysis and its implications for communications, advocacy, and outreach on ageing. First - Anticipating Public Thinking - outlines how Americans mentally perceive ageing, and pinpoints where these patterns of thinking are likely to challenge efforts to advance an informed public conversation. Second, Communication Traps, cautions advocates against reframing strategies that seem plausible, but are likely to have unintended consequences. Third, Redirections, outlines a series of thoroughly tested communications tools and techniques for reframing ageing and ageism. Lastly, Moving Forward, offers concluding thoughts and a call to action. (RH) |
| Accession Number | CPA-170804002 B |
| Classmark | BG: B:TOB: 7T |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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