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Measuring the impact of a public awareness campaign to increase welfare Power of Attorney registrations in Scotland
Author(s)Kate A Levin, Jill Carson, Emilia Crighton
Journal titleAge and Ageing, vol 46, no 4, July 2017
PublisherOxford University Press, July 2017
Pagespp 659-664
Sourcehttps://academic.oup.com/ageing
KeywordsCourt of protection ; Awareness [services] ; Projects ; Evaluation ; Measurement ; Scotland.
AnnotationThe purpose of this study was to measure the impact of a media campaign known as `My Power of Attorney' on the number of new power of attorney (POA) registrations in Scotland. The primary focus was on POA registrations processed by the Office of the Public Guardian from January 2010 through to June 2015. Multilevel Poisson models for POA registrations nested by council and annual quarter were run using Markov chain Monte Carlo methods. POA registrations saw a reduction between 2010 and 2011, however they increased overall between 2010 and 2015. POA registrations rose by 33.3% in Glasgow City between 2013 and 2014 when the campaign began, while the rest of Scotland saw a rise of 17.3%. When the data were modelled, Relative Risk (RR) of a POA registration increased with increasing intensity of campaign, so that in an area in receipt of the full campaign was RR = 1.31 (1.28, 1.34) that of an area with no campaign. Between council variation persisted after adjustment for campaign (Variance = 0.041 (0.011)). During the period of the campaign, area-level increases in POA registrations were observed associated with the `My Power of Attorney' timing and location, in an approximate dose-response relationship with campaign intensity, suggesting that this was likely to be due to the campaign that began in Glasgow City. (JL).
Accession NumberCPA-170728230 A
ClassmarkJVC: QLA: 3E: 4C: 3R: 9A

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