Centre for Policy on Ageing



There's a cream for that — a textual analysis of beauty and body-related advertisements aimed at middle-aged women
Author(s)	Teri Del Rosso
Journal title	Journal of Women and Aging, vol 29, no 2, 2017
Publisher	Taylor and Francis, 2017
Pages	pp 185-197
Source	http://www.tandfonline.com
Keywords	Older women ; Middle aged ; Physical characteristics [elderly] ; Attitudes to the old of general public ; Publications ; Advertising ; United States of America.
Annotation	The magazine advertising strategies and tactics used by health and beauty products to target middle-aged women are explored. Advertisements found in the April 2013 issues of Shape, Fitness, and Women's Health were analysed using intersectionality, to determine how these advertisements are presenting messages pertaining to age, gender and sexuality, and how these messages can "other" and marginalis certain identities. The findings suggest that advertisement strategies implement pseudoscience, heteronormativity, hegemonic beauty and body ideals to establish an idealisd version of middle-aged womanhood. (RH).
Accession Number	CPA-170630222 A
Classmark	BD: SE: BA: TOB: UE: WV: 7T
Data © Centre for Policy on Ageing

...from the Ageinfo database published by Centre for Policy on Ageing.