Centre for Policy on Ageing



"Winning and losing" — vulnerability to mass marketing fraud
Author(s)	Sean Oliver, Trish Burls, Lee-Ann Fenge, Keith Brown
Journal title	Journal of Adult Protection, vol 17, no 6, 2015
Publisher	Emerald, 2015
Pages	pp 360-370
Source	www.emeraldgrouppublishing.com/jap.htm
Keywords	Financial services [older people] ; Elder abuse ; At risk ; Protection [vulnerable adults] ; Qualitative Studies.
Annotation	The purpose of this paper was to report the findings from a small qualitative study of victims of mass marketing fraud (MMF)and financial scams, exploring how they become involved in such activity and then sustain their involvement. The paper concludes with recommendations for practitioners involved in supporting vulnerable older people. The paper highlights a range of predisposing risk factors to MMF which emerged as key themes including the psycho-social background of the victim, emotional vulnerability, the need for meaningful activity and opportunities for engagement in meaningful social activity. The study concludes that professionals need to develop increased understanding of the complexities of sustained involvement in MMF, and the ways in which fraudsters manipulate potential victims by `grooming' and luring through plausible schemes which appear genuine to the victim. (JL).
Accession Number	CPA-160115209 A
Classmark	J: QNT: CA3: CA3G: 3DP
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...from the Ageinfo database published by Centre for Policy on Ageing.