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Centre for Policy on Ageing | |
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| Older people as consumers | | Author(s) | Mark Allen, Sarah Hillcoat-Nallétemby, Judith Phillips |
| Journal title | Generations Review, vol 24, no 1, February 2014 |
| Publisher | British Society of Gerontology, February 2014 |
| Pages | pp 7-9 |
| Source | www.britishgerontology.org |
| Keywords | Ageing process ; Marketing ; Shopping capacity ; Consumer demand ; Consumer choice ; Attitudes to the old of general public. |
| Annotation | The increasing number of older people within society, many of whom are relatively wealthy, signals opportunity for business, however because of negative stereotypes of older consumers, this group tend to be neglected across the sector. Despite this age blinkered approach currently typified by many businesses, older people's status as consumers in society is projected to grow. This is because the very people who brought the modern consumer society into existence are now becoming older themselves, consequently new cohorts of older people are expected to play an increasing role in consumer culture. (JL). |
| Accession Number | CPA-150724240 A |
| Classmark | BG: WU6: CAN: WYD: WYC: TOB |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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