Centre for Policy on Ageing
 

 
Unlocking the potential of the younger older consumer
 — consumer preferences and the assisted living market: research findings from the CO-MODAL project
Author(s)Gillian Ward, Sujata Ray
Corporate AuthorHealth Design and Technology Institute, Coventry University; Age UK; Grandparents Plus
PublisherHealth Design and Technology Institute, Coventry University, Coventry, 2012
Pages24 pp
SourceHealth Design and Technology Institute, Coventry University Technology Park, Puma Way, Coventry CV1 2TT. Email: hdti.info@coventry.ac.uk Website: www.coventry.ac.uk/hdti
KeywordsAssistive technology ; Attitude ; Consumer ; Market research.
AnnotationOlder people are major users of health and social care services. As a consumer group, this market is largely untapped, for example in any demand for assisted living technology. This report provides a summary of findings from a series of research activities undertaken in the first stage of a 3-year project known as CO-MODAL. (COnsumer MOdels for Assisted Living), led by Coventry University in partnership with Age UK and Grandparents Plus. It considers how assisted living technology users, consumers and potential consumers behave, and the interface between the assisted living technology industry and the consumer. (RH)
Accession NumberCPA-120920001 B
ClassmarkM: DP: WY: WUA

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