Centre for Policy on Ageing
 

 

Visualizing risk
 — health, gender and the ageing body
Author(s)Wendy Martin
Journal titleCritical Social Policy, vol 32, no 1, issue 110, February 2012
Pagespp 51-68
Sourcehttp://csp.sagepub.com/
KeywordsAgeing process ; Health [elderly] ; Preventative medicine ; At risk ; Well being ; Audio visual aids.
AnnotationThe promotion of active ageing in later life has been a key development in recent health and social care policy. Noting alternative images of ageing (a positive image conveying the possibilities and opportunities of later life and a negative image associated with perceptions of increased risks to health), this article reports on a study exploring visual images associated with health, risk and well-being targeted at people aged 50 years and older. Images of health, well-being and ageing from health promotion materials were explored and analysed, and data was collected through in-depth interviews and photo-elicitation (based on 12 selected visual images) with 50 older people in the south-east of England. The study focused on the analysis of visual images, which identified two key themes: active ageing, and health, risk and dependency. It described and discussed the main characteristics and meanings of images in the two groups, such as the contexts and settings in which men and women were depicted, and included brief examples of participants' perceptions and experiences of the images. The author notes that visual images not only reflect and reproduce social differences but can influence conduct and perceptions of risk in everyday life. (JL).
Accession NumberCPA-120904003 A
ClassmarkBG: CC: LK2: CA3: D:F:5HH: UF

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