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Centre for Policy on Ageing | |
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| Using embedded outreach to bridge the digital divide | | Author(s) | Ian Agnew, Laura Ripper |
| Journal title | Working with Older People, vol 15, no 3, 2011 |
| Pages | pp 127-134 |
| Source | http://www.emeraldinsight.com/products/journals/jo... |
| Keywords | Information technology ; Computers ; Internet ; Social inclusion ; Projects ; Pilot ; Evaluation. |
| Annotation | A wide range of schemes support older people to get online yet most rely on participants actively seeking out opportunities. There has been little research into techniques that use existing infrastructure to bring the web to older people. This paper tackled the problem of digital inclusion for older people, specifically in an effort to increase internet usage as part of their daily lives. It presented a new engagement technique called embedded outreach. Baseline surveys were conducted with 895 attendees at the beginning of the sessions to measure existing web use. A follow-up survey of 295 older people examined patterns of change and attitude as a result of the sessions. Findings revealed that embedded outreach was effective in addressing the barriers which prevented older people from using the web by using existing voluntary sector infrastructure to reach people. The authors conclude that embedded outreach was a success in empowering older people in web access. (JL). |
| Accession Number | CPA-120831003 A |
| Classmark | UVB: 3O: 3OB: RNA: 3E: 4UC: 4C |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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