| |
Centre for Policy on Ageing | |
 | |
|
Personalization
— from story-line to practice | | Author(s) | Catherine Needham |
| Journal title | Social Policy & Administration, vol 45, no 1, February 2011 |
| Pages | pp 54-68 |
| Source | http://www.wiley.com/bw/journal.asp?ref=0144-5596&... |
| Keywords | Services ; Consumer choice. |
| Annotation | Personalisation has become a unifying theme and a dominant narrative across public services in England. A key to understanding the dominance of personalisation is the recognition that it is a story that is told about public services, their history and the roles and experiences of the people who use them and work in them. This article identifies five key themes as recurrent features of the personalisation story-line: personalisation works, transforming people's lives for the better; person-centred approaches reflect the way people live their lives, rather than artificial departmental boundaries; personalisation is applicable to everyone, not just people with social care needs; people are experts on their own lives; personalisation will save money. The author discusses the ambiguities of the narrative of personalisation, and argues that framing personalisation as a story-line rather than a clearly developed policy reform programme helps to explain the breadth and diversity of the reforms it has encompassed. (JL). |
| Accession Number | CPA-111117003 A |
| Classmark | I: WYC |
Data © Centre for Policy on Ageing |
|
| ...from the Ageinfo database published by Centre for Policy on Ageing. |
| |
|