Centre for Policy on Ageing
 

 

Personalisation and housing in an age of austerity
Author(s)Bruce Moore
Journal titleHousing, Care and Support, vol 13, no 4, December 2010
Pagespp 10-14
Sourcehttp://www.pierprofessional.com/hcsflyer/index.htm.
KeywordsHousing [elderly] ; Community care ; Social Services Departments ; Consumer choice ; Public expenditure cuts.
AnnotationLooks at the role of housing for older people in the context of a climate of public spending cuts in the UK and the government's Big Society agenda. Argues that `third generation' retirement housing will be very different from the more traditional warden controlled, protection and dependence style, based as it was on good intention but demonstrating ageist assumptions and attitudes. Suggests that a wholesale shift towards the culture of personalisation will be necessary for providers, but will also present challenges and additional demands on both providers and commissioners of services. The article offers two particular principles that the provider Hanover is using to guide its approach to changing its relationship with residents and to give them the power to exercise control. The first is to `provide clarity to allow choice' and the second `to help people to make choices and help themselves'. (JL).
Accession NumberCPA-110718004 A
ClassmarkKE: PA: PF: WYC: WN8:5YD

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