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Centre for Policy on Ageing | |
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The golden economy: the consumer marketplace in an ageing society
— research by ILC-UK for Age UK October 2010 | | Corporate Author | International Longevity Centre UK - ILC-UK; Age UK |
| Publisher | Age UK, London, 2010 |
| Pages | 72 pp |
| Source | Age UK, Astral House, 1268 London Road, London SW16 4ER. www.ageuk.org.uk |
| Keywords | Consumer ; Attitudes to the old of general public ; Rights [elderly] ; Services. |
| Annotation | This report seeks to bring together in one place evidence and arguments about the older older consumer. While admitting that the quality of some of the evidence cited is questionable, the aim is to identify where the market is working (and where it is not), and what is the role for the private, public and voluntary sectors in tackling some of the market failures. The report considers our understanding of the older consumer market, including spending habits and "unfulfilled aspirations" (such as not being able to participate in cultural activities). It discusses barriers such as product design, the retail environment and the "digital divide". The report is based on research by David Sinclair (International Longevity Centre UK), quantitative analysis undertaken by Adele Atkinson and David Hayes (Personal Financial Research Centre, University of Bristol) and findings from focus groups held in Oxford and Newcastle. The report makes recommendations for older consumers, Age UK, businesses, government and regulators. (RH). |
| Accession Number | CPA-101129002 B |
| Classmark | WY: TOB: IKR: I |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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