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A social enterprise that achieves quality through investing in its staff
Author(s)Ceri Jones
Journal titleWorking with Older People, vol 13, issue 2, June 2009
Pagespp 17-19
Sourcehttp://www.pavpub.com
KeywordsServices ; Voluntary agencies ; Development projects ; Sandwell.
AnnotationIn the second of two articles in this issue of Working with Older People, the author outlines the history of a social care enterprise in the West Midlands. The chief executive of Sandwell Community Caring Trust (SCCT) has worked to turn around the organisation's fortunes by investing in its staff - not by cost-cutting - which has resulted in higher morale and better care. The story demonstrates that caring is about people, and if you do not train and support those who give, those who receive will only suffer. (RH).
Accession NumberCPA-090902215 A
ClassmarkI: PK: IGD: 87D

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