Centre for Policy on Ageing
 

 

Ageism
 — a benchmark of public attitudes in Britain
Author(s)Sujata Ray, Ellen Sharp, Dominic Abrams
Corporate AuthorPolicy Unit, Age Concern England - ACE; Centre for the Study of Group Processes - CSGP, University of Kent
PublisherElectronic format only (Age Concern), London, October 2006
Pages74 pp (Age Concern Reports)
SourceAge Concern England, Astral House, 1268 London Road, London SW16 4ER. http://www.eurolinkage.org/AgeConcern/Documents/Ag...
KeywordsAgeism ; Public opinion ; Measurement ; Social surveys.
AnnotationIn the first comprehensive survey of its kind, research was conducted to measure ageism in Britain. The research was developed by a multidisciplinary team from within Age Concern England (ACE), Age Concern Research Services, the Centre for the Study of Group Processes (CSGP) in the Department of Psychology at the University of Kent, Research First Ltd and TNS plc. The aims were to explore whether measures of discrimination drawn from previous research on racism and sexism would related to ageism; and explore the prevalence of experiences of discrimination based on different aspects of social identity. Benchmark measurements on the prevalence of age discrimination for future measurement were created. This report explains how the survey used such concepts as follows: age categorisation; stereotypes and benevolent prejudice; intergroup threat; power or status acceptance; values and attitudes to equal opportunities; intergroup contact; perceptions of prejudice; and experience of discrimination. The research found that ageism exists in Britain, is more commonly experienced across all age ranges compared to other forms of discrimination, and takes the form of "benevolent prejudice". Examples include restricting access to the workplace, failing to offer choices in health and social care, and an assumption that it is "natural" for older people to have lower expectations, reduced choice and control, and less account taken of their views. (RH).
Accession NumberCPA-080507208 E
ClassmarkB:TOB: U5: 3R: 3F

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