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Insurance and age: exploring behaviour, attitudes and discrimination
— a summary report from Age Concern and Help the Aged; research undertaken by CM Insight and Andrew Smith Research | | Corporate Author | Age Concern England - ACE; Help the Aged |
| Publisher | Age Concern Reports, in conjunction with Help the Aged, London, 2007 |
| Pages | 34 pp |
| Source | Age Concern England, Astral House, 1268 London Road, London SW16 4ER. http://www.ageconcern.org.uk |
| Keywords | Insurance ; Consumer ; Ageism ; Qualitative Studies ; Quantitative studies. |
| Annotation | Older people complain that insurance discriminates on the basis of age in two main ways: cost and access. In April 2006, Help the Aged and Age Concern England (ACE) commissioned consumer research to measure the extent and nature of age discrimination experienced by older people. Quantitative and qualitative research aimed to identify barriers to older people's access to insurance products. Andrew Smith Research conducted a quantitative phase, which recruited 229 people aged 65+ and 115 people aged 30-49. Participants took part in an initial interview to collect detailed data on attitudes, experiences and behaviour, and an insurance quotation exercise. Follow-up interviews analysed respondents' experiences in obtaining two quotations for one of three products (motor insurance, travel insurance, care hire), using two of three channels (face-to-face, telephone, internet). CM Insight conducted a qualitative phase with six focus groups (six or seven men/women aged 65-80 in each), and eight in-depth interviews (4 with respondents aged 80+, four with respondents aged 65-79 from social group DE). Participants were asked to complete a short insurance purchasing task before the group sessions. This report presents the findings, which suggest some challenges for government and insurance providers in their dealing with older people as consumers. (RH). |
| Accession Number | CPA-070411005 B |
| Classmark | WP: WY: B:TOB: 3DP: 3DQ |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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