| |
Centre for Policy on Ageing | |
 | |
|
Over 50s Outreach Pilot: qualitative research
— a report of research carried out by Insite Research and Consulting on behalf of the Department for Work and Pensions | | Author(s) | Gerwyn Jones, Rita Griffiths |
| Corporate Author | Insite Research and Consulting; Department for Work and Pensions - DWP |
| Publisher | Corporate Document Services, Leeds, 2006 |
| Pages | 105 pp (Department for Work and Pensions Research report, no 401) |
| Source | Corporate Document Services, 7 Eastgate, Leeds LS2 7LY. Orderline tel: 0113 399 4040. E-mail: orderline@cds.co.uk Summary available from website: http://www.dwp.gov.uk/asd/asd5/rrs-index.asp |
| Keywords | Employment of older people ; Employment schemes [elderly] ; Middle aged ; Advisory services [elderly] ; Pilot ; Qualitative Studies. |
| Annotation | The Over 50s Outreach Pilot ran from April 2004 until March 2005, its primary objective being to use external organisations to raise awareness and encourage over 50s to use Jobcentre Plus services. The main target groups were economically inactive individuals and those in receipt of inactive benefits who had no contact with Jobcentre Plus. The pilot also included any individuals who were interested in paid or voluntary employment and would benefit from Jobcentre Plus services, regardless of whether or not they were in receipt of benefits or above State Pension age (SPA). The research was carried out across five Jobcentre Plus districts. In depth, face-to-face interviews were undertaken with 5 Jobcentre Plus advisers, 5 District Programme Quality Monitoring Team (DPQMT) personnel, 10 external organisation staff, and 12 customers who had been engaged and referred to Jobcentre Plus via the pilot. This report describes the design and implementation of the pilot projects. It explores the marketing and outreach methods used and their effectiveness in reaching the target group. It examines which customers responded to the approaches of pilot providers and why, and presents the experiences and views of the help and advice they received. Appendices include the topic guides used. (RH). |
| Accession Number | CPA-061205001 B |
| Classmark | GC: GD: SE: IT: 4UC: 3DP |
Data © Centre for Policy on Ageing |
|
| ...from the Ageinfo database published by Centre for Policy on Ageing. |
| |
|