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"As fit as butchers' dogs?"
 — a report on healthy lifestyle choice and older people
Corporate AuthorAge Concern England - ACE; National Consumer Council - NCC
PublisherAge Concern England - ACE, London, 2006
Pages48 pp (Age Concern Reports)
SourceAge Concern England, Astral House, 1268 London Road, London SW16 4ER. http://www.ageconcern.org.uk
KeywordsHealth [elderly] ; Well being ; Consumer choice ; Social surveys.
AnnotationOpinion Leader Research was commissioned by Age Concern England (ACE) and the National Consumer Council (NCC) to undertake research with older people exploring the subject of a choosing a healthy lifestyle. In-depth interviews were conducted with people aged 60+ in locations in northern and southern England during July and August 2005. The research aimed to explore: older people's knowledge and awareness of healthy lifestyle information; the factors which drive and underpin older people's health behaviour; and barriers and enabling factors to older people leading a healthy lifestyle. This report discusses the research findings and the identification of four groups: able and willing to be healthy; able but unwilling to be healthy; unable but willing to be healthy; and unable and unwilling to be healthy. Implications the public policy work of ACE and NCC are discussed and recommendations made on: health literacy; communicating health messages; target groups for interventions; timing of interventions; mental well-being and quality of life; and joined-up solutions. (RH).
Accession NumberCPA-060704502 B
ClassmarkCC: D:F:5HH: WYC: 3F

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