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Centre for Policy on Ageing | |
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Winning in 2009
— the importance of the baby boomers | | Corporate Author | Age Concern England - ACE |
| Publisher | Age Concern England - ACE, London, 2005 |
| Pages | 26 pp |
| Source | Age Concern England, Astral House, 1268 London Road, London SW16 4ER. www.ageconcern.org.uk |
| Keywords | Elections ; Attitude ; Age groups [elderly] ; Social surveys. |
| Annotation | Older voters already represent a quarter of all voters. and their importance is increasing as the result of three social and political trends. First is the growing number of over 50s and the post-war "baby boom" generation who are now reaching retirement. Second, the over 50s make up a growing percentage of those more likely to vote. Third, 1.8 million over 50s describe themselves as "floating voters" and are increasingly prepared to switch their vote to the party that best responds to their concerns. Age Concern England (ACE) is working to build a greater understanding of the characteristics of older voters. This report brings together two pieces of research conducted during the May 2005 election. First, quantitative research by Scott Davidson of Loughborough University identifies constituencies where the "older voter" is particularly influential. The website www.twentymillionvotes.org.uk has more detail on this research. Second, in-depth research by Opinion Leader Research seeks to understand what older voters in marginal constituencies think of political parties, leaders and issues. (RH). |
| Accession Number | CPA-060331001 B |
| Classmark | VLE: DP: BB: 3F |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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