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Centre for Policy on Ageing | |
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Desperately seeking sustainability?
— summary of NCC research into information and advice on sustainable lifestyles | | Author(s) | Paul Steedman |
| Corporate Author | National Consumer Council - NCC |
| Publisher | National Consumer Council - NCC, London, 2005 |
| Pages | 16 pp (PD 4805) |
| Source | National Consumer Council, 20 Grosvenor Gardens, London SW1W 0DH. http://www.ncc.org.uk |
| Keywords | Consumer choice ; Advisory services [elderly] ; Information services ; Social surveys. |
| Annotation | Research with a representative sample of 1,840 adults in the UK in March 2005 found that 19% welcome a role for information and advice on sustainable lifestyles and consumption. While this study shows that information and advice can support voluntary changes in consumer behaviour, relatively few consumers actively seek out such information and advice. Since people do not use the term "sustainable consumption" in their daily lives, this research tried to avoid using such jargon, Instead, it used a list of 18 "real world" issues that might be said to contribute to a more sustainable pattern of consumption. This report presents findings in terms of the policy context, consumers' encounters with sustainable consumption information, their motivations for seeking more information, and where and how they find such information. It concludes by noting that information and advice should be seen as one component of marketing to promote behaviour change. (RH). |
| Accession Number | CPA-051101208 B |
| Classmark | WYC: IT: UV: 3F |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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