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Centre for Policy on Ageing | |
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| Looking beyond the grey | | Corporate Author | Age Concern England - ACE; TBWA\London |
| Publisher | Age Concern England, London, August 2004 |
| Pages | 16 pp |
| Source | Age Concern England, Astral House, 1268 London Road, London SW16 4ER. Website: www.ageconcern.org.uk |
| Keywords | Elections ; Attitude ; Social surveys. |
| Annotation | Age Concern England (ACE) and TBWA\London's research sheds light on the diversity of older voters, the issues that matter to them, and the political parties with which they most identify. Although age is not a determinant of voting behaviour, the opinion of the baby boomer generation (people in their 40s and 50s) appears to unite around key issues of concern: pensions, public services, crime and care. TBWA\London conducted this research on behalf of Age Concern. Six distinct segments of older voters are identified: Goodtime Grafters; Measured Traditionalists; Worn-out Worriers; Healthy Wealthies; Home Comforts; and Life Lovers. (RH). |
| Accession Number | CPA-050427004 B |
| Classmark | VLE: DP: 3F |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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