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Centre for Policy on Ageing | |
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Consumers
— Help the Aged policy statement 2004 | | Corporate Author | Help the Aged |
| Publisher | Help the Aged, London, September 2004 |
| Pages | 4 pp |
| Source | Help the Aged, 207-221 Pentonville Road, London N1 9UZ. www.helptheaged.org.uk Email: info@helptheaged.org.uk |
| Keywords | Consumer ; Ageism ; Help the Aged. |
| Annotation | The over 50s are major consumers, spending more than £240 billion a year. However, older people are also over-represented in the lower income quintiles. In addition, age discrimination and poor and inappropriate marketing and sales techniques create barriers which can prevent older people from making rational economic decisions as consumers. The Help the Aged position on these issues is outlined in this policy statement. (RH). |
| Accession Number | CPA-050201214 P |
| Classmark | WY: B:TOB: PYH * |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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