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Consumer trust in health information on the web
Author(s)Paul Huntington, David Nicholas, Barrie Gunter
Journal titleAslib Proceedings: New Information Perspectives, vol 56, no 6, 2004
Pagespp 373-382
Sourcehttp://www.emeraldinsight.com
KeywordsHealth services ; Information services ; Information technology ; Quality ; Consumer ; Evaluation.
AnnotationThe quality and authenticity of digital information on health has always been a matter of major concern for health and information professionals. This paper seeks to explore these concerns from the consumer's perspective. It considers issues around consumers' trust of health information. An online questionnaire was used to gather the data. Over a period of 3 weeks, more than 1,300 people responded to the online questionnaire produced by the British Life and Internet Project; 81% of the respondents were from the UK. A major finding was that half the respondents believed only some, or even none, of the health information found on the web, and 45% said that they had found misleading health information. This was found to be true for respondents who surfed around. Thus, respondents who used five or more sites to inform them were more likely to have found misleading information. Finally, data are presented to show that data collected from another independent study conducted on behalf of the Department of Health (DH), come to many of the same conclusions. (RH).
Accession NumberCPA-050127217 A
ClassmarkL: UV: UVB: 59: WY: 4C

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