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Consumer discourse in assisted living
Author(s)Paula C Carder, Mauro Hernandez
Journal titleJournals of Gerontology: Series B, Psychological Sciences and Social Sciences, vol 59B, no 2, March 2004
Pagespp S58-S67
Sourcehttp://www.geron.org
KeywordsConsumer ; Attitude ; Sheltered housing ; United States of America.
AnnotationThe cultural construction of the assisted living consumer is discussed. Based on theories of consumer studies, this article focuses on organisational strategies employed by assisted living practitioners to promote consumer choice and independence while mediating potential risks. Data include field notes, participation in manager training programmes, and interviews with residents and family members during a 22-month study of three assisted living facilities in Oregon. Consumer discourse is evident in the state rules, manager training programmes, organisational practices, and institutional belief in specific consumer demands such as independence and choice. Personal care is a complex consumer "good", further complicated by residents with cognitive impairments, family demands, payments sources and the very novelty of the assisted living philosophy. Benefits and pitfalls are discussed, based on the use of consumer discourse that represents older people as active consumers, rather than recipients, of long-term care services. (RH).
Accession NumberCPA-040705217 A
ClassmarkWY: DP: KLA: 7T

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