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Centre for Policy on Ageing | |
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The image of the elderly on TV
— report of the Research Committee project | | Author(s) | Jean Lambert, Peter Laslett, Hilary Clay |
| Corporate Author | University of the Third Age in Cambridge |
| Publisher | University of the Third Age in Cambridge, Cambridge, 1984 |
| Pages | 11 pp (University of the Third Age in Cambridge, Research report, no 1) |
| Keywords | Older people ; Attitudes to the old of general public ; Television [media] ; Reports. |
| Annotation | In April 1982, the Research Committee proposed to investigate this subject, and decided to monitor one whole week's television broadcasting: the output of all four channels over the period 28 February to 13 March 1983, taking BBC1 and Channel 4 during the first week, and ITV and BBC2 during the second week. Advice was sought from the Centre for TV Research, Leeds University and the Independent Broadcasting Authority. This brief research report presents the Committee's findings. It concludes that contrary to the general impression, British television presented the older adult in a fair and sympathetic manner, even in fictional programming. However, the appearance of older adults on television is less frequent in relation to the proportion of the population that they represent. This non-appearance may betray stereotypical attitudes on the part of television producers who consider "the elderly to be marginal, boring and of little account." (KJ/RH). |
| Accession Number | CPA-031015202 P |
| Classmark | B: TOB: UKL: 6K * |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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