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Centre for Policy on Ageing | |
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| Images of aging in media and marketing | | Author(s) | Maria D Vesperi |
| Journal title | Generations, vol XXV, no 3, Fall 2001 |
| Publisher | American Society on Aging, Fall 2001 |
| Pages | 80 pp (whole issue) |
| Keywords | Communication media ; Marketing ; Consumer ; Attitudes to the old of general public ; United States of America. |
| Annotation | There has been an assumption that the media have promoted youth culture in ways that demean older people, who in turn passively accept such images. In this issue of Generations, academics, working journalists and older people themselves comment on this assumption. Several articles suggest that older people are active agents in constructing their own identities, and are not hapless victims of media stereotypes. Other articles offer glimpses of the news industry, where perspectives of ageing and older consumers are far from unified. (RH). |
| Accession Number | CPA-021217502 B |
| Classmark | UD: WU6: WY: TOB: 7T |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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