Centre for Policy on Ageing



Caring for an aging society — cohort values and eldercare services
Author(s)	Tracy X Karner
Journal title	Journal of Aging & Social Policy, vol 13, no 1, 2001
Pages	pp 15-36
Source	http://www.tandfonline.com
Keywords	Ageing process ; Social characteristics [elderly] ; Cross sectional surveys ; United States of America.
Annotation	Understanding the impact of cohort values is important in trying to project future ageing service needs. The cultural characteristics of cohorts yet to reach the age of 65 are compared with those already "old", with specific focus on the Baby Boomers (those born between 1946 and 1954, and between 1955 and 1965). Ageing policies (and available services) reflect the cultural notions of age and ageing held as normative during the historical era in which they are enacted. Previous research into lifestyle preferences, consumer practices and key characteristics is drawn upon to investigate the values of Baby Boomers in light of their projected needs for eldercare services. Cohort research and generational marketing practices offer a promising foundation for exploring how best to develop, target and deliver ageing services that most effectively use social resources. (KJ/RH).
Accession Number	CPA-020624209 A
Classmark	BG: F: 3KB: 7T
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...from the Ageinfo database published by Centre for Policy on Ageing.