Centre for Policy on Ageing



Promoting independence — an analysis of assisted living facility marketing materials
Author(s)	Paula C Carder
Journal title	Research on Aging, vol 24, no 1, January 2002
Pages	pp 106-123
Keywords	Independence ; Sheltered housing ; Publicity ; Sales promotion ; United States of America.
Annotation	The content of marketing materials published by assisted living facilities (ALFs) in Oregon was examined. The aims included comparing what is required by the state rules governing ALFs to what is described in the materials. The focus was on the organisational principles of assisted living, services and fees, and residency criteria; identifying content on the negative consequences of ageing; and reviewing changes in marketing materials over a 4-year period. Marketing materials for 63 ALFs in Oregon as of August 1996 were collected in 1997 and again in 2000. The dominant organisational principle at both times was supporting residence "independence". Most of the ALFs tackle issues such as incontinence and cognitive impairment in their marketing materials. Although most ALFs revised these materials between 1997 and 2000, most of the changes were cosmetic rather than content oriented. One issue notably lacking from these materials was descriptions of residency criteria. (RH).
Accession Number	CPA-020416225 A
Classmark	C3: KLA: U7: WUS: 7T
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...from the Ageinfo database published by Centre for Policy on Ageing.