Centre for Policy on Ageing



Growing older invisibly — older viewers talk television
Author(s)	Tim Healey, Karen Ross
Journal title	Media, Culture & Society, vol 24, no 1, January 2002
Publisher	SAGE, January 2002
Pages	pp 105-120
Keywords	Television [media] ; Attitudes to the old of general public ; Age groups [elderly] ; Attitude ; Social surveys.
Annotation	Coventry University was commissioned by Carlton TV and Ondigital (now ITV Digital) in early 2000, to undertake a research project with older viewers and the interest they might have in digital services. The study aimed to identify what viewers thought about ways in which older age is portrayed, and how themes of age and ageing are treated on television. It also intended to explore the viability of themed broadcasting targeted at older audiences. The authors argue that there is a strong relationship between the body of published research published in the US since the 1970s and conclusions being drawn in the UK. Older TV consumers are an informed and knowledgeable audience. Consequently, strategies must be found to change television, so that it becomes more representative and accessible to its many publics. (RH).
Accession Number	CPA-020325202 A
Classmark	UKL: TOB: BB: DP: 3F
Data © Centre for Policy on Ageing

...from the Ageinfo database published by Centre for Policy on Ageing.