Centre for Policy on Ageing
 

 
Dr Mom and other influences on younger and older adults' OTC medication purchases
Author(s)Eric C Stephens, Mitzi M S Johnson
Journal titleJournal of Applied Gerontology, vol 19, no 4, December 2000
Pagespp 441-459
KeywordsDrugs ; Retailing ; Consumer choice ; Social surveys ; United States of America.
AnnotationAge differences in the sources of information used when making decisions about purchasing over-the-counter (OTC) cold or allergy medications are examined. Questionnaires were given to participants either before or after completing a decision task in which they searched a computerised display of label information, and chose one of seven brand name medications to purchase. Analyses revealed age-related differences in sources of information considered and label information used when purchasing OTC medicines. Priming participants to recall specific advertising claims using the questionnaire had little effect on the information used by younger or older adults. Whereas younger adults relied on price and product use information, older people relied on side effect and drug interaction information. (RH).
Accession NumberCPA-001213205 A
ClassmarkLLD: WW: WYC: 3F: 7T

Data © Centre for Policy on Ageing
...from the Ageinfo database published by Centre for Policy on Ageing.
 
CPA home >> Ageinfo Database >> Queries to: webmaster@cpa.org.uk