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Grey power: the changing face
 — [presented at the ] Help the Aged seminar, [the Changing Face of Older People, held at BAFTA, the British Academy for Film, Television and Arts]
Author(s)Robert M Worcester
Corporate AuthorHelp the Aged; MORI
PublisherHelp the Aged, London, 1999
Pages34 pp
SourceHelp the Aged, St James's Walk, Clerkenwell Green, London EC1R OBE.
KeywordsSocial characteristics [elderly] ; Economic status [elderly] ; Demography ; Health services ; Employment of older people ; Attitudes to the old of general public.
AnnotationAlthough British society has a current pre-occupation with youth and young people, it is likely that in the next thirty to forty years, older people will outnumber the young for the first time. This paper is based on a seminar presentation by the author, and focuses on the distinctive characteristics of older people, most notably in "young older people"(those aged 55-64, the "baby boomers") and "older old people" (aged 75+). It highlights lifestyles, opinion, attitudes and values, complemented by government statistics covering demographic and economic information, but mainly MORI's own survey research data. Many of the concerns felt by older people are not shared by the under 25s: health services, crime, financial support for those needing long-term care, local services, and state pensions. When political parties vie for the votes of younger electors, they should consider that those aged 65 and over have four times the voting power of those aged under 25: there are nearly twice as many of them, and more than twice as many are likely to vote. (RH).
Accession NumberCPA-000818207 B
ClassmarkF: F:W: S8: L: GC: TOB

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