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Centre for Policy on Ageing | |
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Evaluation of the "Third Age" series
— final report; presented to BBC Education | | Author(s) | Andrew Sixsmith, Judith Sixsmith |
| Corporate Author | Institute of Human Ageing, University of Liverpool |
| Publisher | Institute of Human Ageing, University of Liverpool, Liverpool, 1994 |
| Pages | 113 pp |
| Source | Institute of Human Ageing, University of Liverpool, PO Box 147, Liverpool L69 3BX. |
| Keywords | Ageing process ; Attitudes to the old of general public ; Television [media] ; Evaluation. |
| Annotation | The "Third Age" series comprised 10 programmes transmitted between October and December 1993 on BBC2. The series succeeded other types of similar series but was to have a different message and format. The series aimed to raise awarness of issues relating to ageing and later life, and in particular to promote a more positive image of older people. The target audience was age 50+, but to appeal to people of all ages. In general, this evaluation of the series showed that viewers "very much enjoyed the programmes", and as a result of watching it, had "changed their ideas about themselves and old age in general" and begun to adopt a more active approach to ageing. This series was shown as part of the European Year of the Elderly and Solidarity between the Generations. (KJ/RH). |
| Accession Number | CPA-000620206 B |
| Classmark | BG: TOB: UKL: 4C |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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