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Centre for Policy on Ageing | |
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| Advertising in an ageing society | | Author(s) | Marylyn Carrigan, Isabelle Szmigin |
| Journal title | Ageing and Society, vol 20, part 2, March 2000 |
| Pages | pp 217-233 |
| Keywords | Advertising ; Ageism ; Attitudes to the old of general public. |
| Annotation | Age discrimination is one of the last forms of discrimination yet to be tackled in legislation. Despite the call of the United Nations (UN) for older people to be treated fairly, regardless of age, many industries still overtly discriminate against them. The advertising industry is a particular offender, either ignoring older people altogether, portraying them as caricatures, or using negative stereotypes. The authors suggest that regulation or legislation may be required, to raise awareness of the issues surrounding age discrimination and to persuade advertisers to present images of older people which are more relevant and acceptable in today's society. (RH). |
| Accession Number | CPA-000502005 A |
| Classmark | WV: B:TOB: TOB |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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