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Centre for Policy on Ageing | |
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| A difficult-to-market topic: recruitment lessons from a urinary incontinence educational program | | Author(s) | Cheryl W Barr, Melinda M Pankratz, Stephanie L McFall |
| Journal title | Gerontology & Geriatrics Education, vol 20, no 1, 1999 |
| Pages | pp 73-88 |
| Source | http://www.tandfonline.com |
| Keywords | Incontinence ; Courses ; United States of America. |
| Annotation | Social marketing concepts are relevant to the promotion of participation in educational and social programmes in the area of public health. This article presents lessons learned from recruitment efforts involving an educational project on urinary incontinence, a difficult-to-market topic. Multiple communication channels were employed to recruit participants. Project tracking records showed that attendance at a community presentation was an important determinant of eventual programme enrolment. Formative evaluation contributed to recruitment and programme improvement. (AKM). |
| Accession Number | CPA-000208243 A |
| Classmark | CTM: VE: 7T |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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